Paul's Boutique products seem to be most in demand with teenage girls for Christmas 2009. They have the "I heart PB" logo which gives them a consistent branding across all their bags, clothing and accessories.
They sell online through their own pauls-boutique.com website and with other stockists like Topshop, ASOS, Cult, Bank Fashion and Hype.
Paul's Boutique is now available in many stores around the country; Selfridges, Topshop London and Manchester, Bentons and the Bank Fashion and Cult stores.
The biggest part of the Paul's Boutique range are their collection of bags and purses. They have have a full range of bags from purses, clutch bags, handbags and shoulder bags.
Typically, with a few exceptions, the handbags fall into four different types: Pocket Bag - small handbag, Twister Bag - large handbag, Padlock Bag - large handbag, Molly Bag - small handbag. These handbags all have different prints, colours and trinkets making each a distinct look and style. Most bags have a double handle and are made from polyurethane.
The clutch bags and purses are in two types each with the same prints and styles as the handbags so that a matching set can be created.
These bags are not within the budget of the typical teenager to whom they are aimed at. Starting around £30 () for the purses and clutch bags up to £70 (0) for the higher end handbags.
Paul's Boutique Bags are pitched to be more affordable and more UK centric than competitors like Ed Hardy. The bags did get some celebrity endorsement when Paris Hilton was spotted with one.
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